Brian Urlacher sues hair transplant company over 'deceptive' post

October 05, 2024

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Hall of Fame linebacker Brian Urlacher has filed a lawsuit against a Houston-based hair transplant company for allegedly using his image and likeness on their website without his permission.

Attorneys for Urlacher filed a lawsuit in the Circuit Court of Cook County against Houston Hair Transplant Center in October, claiming it used his personal hair-transplant story in a post on its website without his permission, according to the Chicago Sun Times.

“The post deceptively led potential patients to believe that Mr. Urlacher had an affiliation with, or received restoration treatment from, Defendant Houston Hair,” the lawsuit states.

Urlacher, who sported a bald hairdo throughout his 13-year NFL career with the Bears, debuted a full head of hair in January 2016 during an appearance on WGN Morning News, telling the outlet that he underwent a hair restoration procedure the prior November.

The 44-year-old Urlacher had his hair restoration procedure done by Restore using its F.U.E. Method, Follicular Unit Extraction.

Urlacher is also a spokesperson for Restore, and is featured as a success story on the company’s website, along with Hall of Fame defensive back Deion Sanders, among other retired pro athletes.

Urlacher is seeking $50,000, as well as court costs, attorney fees and punitive damages from Houston Hair.

Urlacher discussed his hair restoration procedure in 2016.

“I wore a hat everywhere I went for a year,” he told WGN News at the time. “I had to wear it when I went to dinner. I had to wear it when I dressed up … I couldn’t show my hair.

“I’ve only had this thick hair for about four months. I had the procedure done last November… It’s a great procedure… There are no cuts on your head, there are no scars on the back of my head. They take out one hair at a time and they remove it from the back and put it in the front, or wherever you need the hair.”

Although Urlacher was happy being bald, he said a friend introduced him to the procedure and he ultimately decided to go through with it.

“I have a good shaved bald head,” Urlacher said. “I’ve been bald my whole life… A buddy of mine went and got the procedure done, and he’s pretty bald too. He goes, ‘Hey bro you might want to check this out.’

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“The good thing about it was if I got it done and didn’t’ like it, guess what? I could still shave my head because there is no scar anywhere on my head. I could still shave my head if I didn’t like it, but I liked it… When I first got it, I wasn’t sure about it because I hadn’t seen myself with hair since probably high school, maybe college so it was a little different.”

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